Problem Summary Describe very briefly why your business needs to exist. What problem do you solve for your customers? Solution Summary Briefly summarize what your company does. How do you solve the problem presented above? Market \& Competition Describe your target customers, market segments, and identify your key competition. Who will your customers also consider? // Market Insights: 1/ Target customers 2/ Market segments: I/ Market Competitors: PRODUCT'S DESCRIPTION Why us? Write a brief overview of you and your team. Why are you the right people to build this business