problem#1

Last year Minden Company introduced a new product and sold 25,800 units of it at a price of $90 per unit. The product's variable expenses are $60 per unit and its fixed expenses are $837,300 per year.

Required:

1. What was this product's net operating income (loss) last year?

2. What is the product's break-even point in unit sales and dollar sales?

3. Assume the company has conducted a marketing study that estimates it can increase annual sales of this product by 5,000 units for each $2 reduction in its selling price. If the company will only consider price reductions in increments of $2 (e.g., $68, $66, etc.), what is the maximum annual profit that it can earn on this product? What sales volume and selling price per unit generate the maximum profit?

4. What would be the break-even point in unit sales and in dollar sales using the selling price that you determined in requirement 3?

What was this product's net operating income (loss) last year?

Net operating loss

$

What is the product's break-even point in unit sales and dollar sales? (Do not round intermediate calculations.)

Break-even point in units
Break-even point in dollar sales

Assume the company has conducted a marketing study that estimates it can increase annual sales of this product by 5,000 units for each $2 reduction in its selling price. If the company will only consider price reductions in increments of $2 (e.g., $68, $66, etc.), what is the maximum annual profit that it can earn on this product? What sales volume and selling price per unit generate the maximum profit?

Show less

Maximum annual profit
Number of units
Selling price per unit

What would be the break-even point in unit sales and in dollar sales using the selling price that you determined in requirement 3? (Do not round intermediate calculations.)

Break-even point in units
Break-even point in dollar sales