problem-solution-benefit framework The problem-solution-benefit framework provides a basic structure for storyboarding. In this structure, there are three main questions to keep in mind: What is the problem your customer is experiencing? What are you offering as a solution to the problem? How will your customer benefit from your product/service offering? The Problem-Solution-Benefit Framework State the Problem Show the Solution Show the Benefit What is the problem your customer is experiencing? What are you How will your offering as a customer solution to benefit from the problem? your solution? Board e Develop