Procedure 1. Review the marketing plan strategies and objectives of your selected organisation. 2. Gather and analyse performance data from all areas of the business to determine the success (or otherwise) of marketing activities. 3. Discuss the performance of products and list over-performing and under-performing products and services. Using the data available, recommend redevelopment or withdrawal of any over-performing and under-performing products where appropriate. 4. Utilise forecasting techniques to analyse the market data to identify existing and emerging market needs. Forecasting techniques may include: a. Delphi techniques b. model building c. projection d. scenario planning e surveys of intentions f. top-down or bottom-up forecasting 5. Document your qualitative analysis from steps 14 in your draft report from Assessment Task 1. 6. Submit the required documents for assessment as per the specifications below. Be sure to keep a copy for your records. Specifications You must submit: . a second draft of your report with additional content added as per the procedure