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Proceed from a general discussion to increasingly specific question; /Proceed from a specific question to general discussion Is it desirable to combine participants from different

  1. Proceed from a general discussion to increasingly specific question; /Proceed from a specific question to general discussion

Is it desirable to combine participants from different social classes or stages in life cycle?

Yes/No 2. When your target respondents are company executives, which way you are more likely to use?

Focus groups/ In-depth interviews

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