Process of Culture Change Researcher Edgar Schein claims that changing organizational culture is, in fact, a teaching process that involves organization members teaching each other the organization's preferences in terms of values, beliefs. norms, expectations, and behaviors. This activity is important because, according to Schein, creating and managing organizational culture may be among the most important roles of a leaden The goal of this exercise is to challenge your knowledge of twelve of the most potent mechanisms for changing organizational culture