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Procter & Gamble Co. sells three product lines, A, B, and C, with the following information for the year ended December 31, 2023: Product Units

  1. Procter & Gamble Co. sells three product lines, A, B, and C, with the following information for the year ended December 31, 2023:

Product

Units Sold

Sales Price per Unit ($)

Variable Cost per Unit ($)

A

200,000

10

6

B

150,000

15

9

C

100,000

20

12

  1. Required:
    • Calculate the total sales revenue for Procter & Gamble Co.
    • Determine the sales mix percentage.
    • Calculate the overall contribution margin ratio.
    • Determine the weighted average contribution margin per unit.
    • Analyze the impact of a 10% increase in variable costs on overall contribution margin.

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