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Procter & Gamble _ Companies such as Procter & Gamble create social network accounts to share information with consumers and find out their opinions about
Procter & GambleCompanies such as Procter & Gamble create
social network accounts to share information with consumers and
find out their opinions about products and reactions to new ideas.
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Marketers at AppleMarketers at Apple develop blogs and social
networks to engage with customers and shape their expectations
and perceptions of Apple's products.
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Benjamin Moore & CompanyBenjamin Moore & Company has an
iPhone app application that allows customers to match anything,
such as their own homedecorating color samples and photographs,
with shades of Benjamin Moore paint.
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NASCARCompanies such as NASCAR create social network
accounts on Facebook, Linkedln, and Twitter to stay connected with
consumers.
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Apple's websiteApple's website offers a blog that consumers can
control and provide their input regarding the company and its
products.
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