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Procter & Gamble provided the following data for its product lines: Product Line Sales ($) Variable Costs ($) Fixed Costs ($) Beauty 20,000,000 12,000,000 3,000,000
Procter & Gamble provided the following data for its product lines:
Product Line | Sales ($) | Variable Costs ($) | Fixed Costs ($) |
Beauty | 20,000,000 | 12,000,000 | 3,000,000 |
Health | 30,000,000 | 18,000,000 | 4,000,000 |
Home Care | 25,000,000 | 15,000,000 | 5,000,000 |
Requirements:
- Prepare a segmented Income Statement.
- Calculate the Contribution Margin for each product line.
- Determine the segment margin for each product line.
- Analyze the impact of discontinuing the Home Care line on overall profitability.
- Discuss the strategic importance of product line profitability analysis.
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