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Procter & Gamble provided the following data for its product lines: Product Line Sales ($) Variable Costs ($) Fixed Costs ($) Beauty 20,000,000 12,000,000 3,000,000

Procter & Gamble provided the following data for its product lines:

Product Line

Sales ($)

Variable Costs ($)

Fixed Costs ($)

Beauty

20,000,000

12,000,000

3,000,000

Health

30,000,000

18,000,000

4,000,000

Home Care

25,000,000

15,000,000

5,000,000

Requirements:

  1. Prepare a segmented Income Statement.
  2. Calculate the Contribution Margin for each product line.
  3. Determine the segment margin for each product line.
  4. Analyze the impact of discontinuing the Home Care line on overall profitability.
  5. Discuss the strategic importance of product line profitability analysis.

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