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Proctor & Gamble (P&G) introduced Tide, the first heavy-duty synthetic detergent to the market. Initially, Tide used a mass marketing approach. Over time, this strategy
Proctor & Gamble (P&G) introduced Tide, the first "heavy-duty synthetic detergent" to the market. Initially, Tide used a mass marketing approach. Over time, this strategy changed Multiple choice question. as they recognized diverse consumer needs due to government legislation around monopolies because of technological breakthroughs in order to reduce costs
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