Proctor & Gamble (P&G) released a new line of shampoo that is priced low so that people with lower incomes can afford it. According to the information provided, which pricing objective influenced P&G's pricing decision? a. Building traffic b. Achieving greater market share c. Achieving a target return on investment or profit d. Creating an image e. Furthering social objectives Which of the following is NOT a step in the development of a promotional campaign? a. Plan implementation b. Identification of target market C. Evaluate effectiveness d. Commercialization e. Define objectives As discussed in class, the fundamental purpose of marketing is: a. To create value by developing a variety of offerings that satisfy customers' needs and wants b. To stretch the product line OC. To keep a balanced product portfolio d. To sell as many products as possible in order to make profit e. To meet the expectations of shareholders