Question
ProCycle manufactures and sells 8 different models of bicycles. ProCycle is contemplating a 4% price cut across all 8 models. It expects the price cut
ProCycle manufactures and sells 8 different models of bicycles. ProCycle is contemplating a 4% price cut across all 8 models. It expects the price cut to result in a 9% increase in the number of units sold for models O1501, O1503, and O1505. The other five models (O1502, O1504, O1506, O1507, and O1508) are expected to see a 5% increase in sales volume. Assess the impact of the price cut on ProCycle’s profits and prepare the retained earnings statement.
Model | Sales Price | Variable Costs | Sales Volume |
O1501 | $120 | $60 | 1,000 |
O1502 | $130 | $65 | 1,500 |
O1503 | $140 | $70 | 2,000 |
O1504 | $150 | $75 | 2,500 |
O1505 | $160 | $80 | 3,000 |
O1506 | $170 | $85 | 3,500 |
O1507 | $180 | $90 | 4,000 |
O1508 | $190 | $95 | 4,500 |
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