Produce a report describing [the rise of vegan choices and its increase in impact on Perkins Restaurant & Bakery]. Advocate a plan of response for your client. 

 

Perkins Restaurant & Bakery is contemplating introducing vegan choices to their product range. This customer is interested in learning more about the trend, including why it is so popular and what kinds of vegan items are available. The customer would also want to know how introducing vegan alternatives to their menu will affect their company and what efforts they should take to ensure that their vegan goods are successful.

 

The Information Report is a research-based document that should (as stated above) produce a strategy for action in response to a business/corporate trend.  

• be structured with awareness for a specific audience within your client's organization (for example: to the head of a specific department, not the CEO)
• provide enough background information and details about any relevant organizations, topics, and subtopics
• use professional language and easy-to-read design elements (headings, subheadings) in memo format