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Produce a short memo (max 750 words) with your answers to President Okuda . Specifically, you should answer: Main questions: Should Toyota actively push the
Produce a short memo (max 750 words) with your answers to President Okuda . Specifically, you should answer: Main questions: Should Toyota actively push the Prius project? Question 1: Does Prius generate positive net present value for Toyota? How do you calculate the NPV, and what are the important assumptions in the calculation? Question 2: Should Toyota be the first to market or wait for other companies to launch the hybrid project? Why
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