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Product Added to Cart 245,118 Shipping Information 51,422 Billing Information 46,781 Confirmation 19,423 Consider the conversion funnel above to answer the question. 1. If this

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Product Added to Cart 245,118 Shipping Information 51,422 Billing Information 46,781 Confirmation 19,423 Consider the conversion funnel above to answer the question. 1. If this retailer were able to increase the number of shoppers who added a product to the cart to 300,000, how many confirmed orders could this retailer expect to earn? (Round off final answer to highest integer) A) 24663 B) 25178 C) 23772 D) 21880 +2.Which stage(s) of the conversion funnel does the following online retailer need to improve? A. Consumers coming to Product added to cart stage; Consumers coming to Billing Information stage; B. Consumers coming to Shipping information stage: Consumer s coming to Billing Information stage C. Consumers coming to Shipping information stage; Consumers coming to Confirmation stage D. Consumers coming to Product added to cart stage; Consumers coming to Confirmation stage 3. If the retailer could simultaneously increase the number of shoppers who added a product to the cart to 300,000 and increased the confirmation step rate to 90%, how many confirmed orders could the retailer expect to earn? A. 51,520 B) 51.530 C) 52520 D) 5150 4. If the number of consumers who add products to the cart increases by 15% how much will the number of confirmations increase by? (Please assume that all micro-conversion rates remain the same). A) 13% B) 14% C) 15% D) 16%

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