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Product advertising focuses on a specific good emphasizes the activities of an organization promotes the point of view of a company includes advocacy advertising may
Product advertising focuses on a specific good emphasizes the activities of an organization promotes the point of view of a company includes advocacy advertising may take the form of PSAs
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Operations and Supply Chain Management The Core
Authors: Robert Jacobs, Richard Chase, Jaydeep Balakrishnan, Brent Snider
2nd Canadian edition
1259066606, 978-1259066603
