Product and Brand Strategy

Research and provide descriptive details about your product concept.

Product: Cookies added with Matcha Green Tea Flavor

Brand/Company: Two-bite Manufactured by Give and Go prepared foods corp (https://www.twobite.ca/#section-2)

1.Idea Generation: Brainstorm potential concepts for your product. Consider the existing sector products and the needs of key audiences (buyers and/or potential buyers).

PRODUCT CONCEPTS 1. 2. 3. 4. 5. 6.PRODUCT CONCEPT POINT OF DIFFERENCE (+/-) MARKET ATTRACTIVENESS (+/-) 1. 2. 3. 4,FEATURES RATIONALE Appearance Ingredients Packaging (functional) Differentiation4. Product Name a. Develop potential product names aligned with the product concept. Suggested Names: 1. 2. 3. 4. b. Compare the two best names and allocate 1, 2, or 3 "+" symbols to indicate the degree each name positively satisfies the criteria, or allocate 1, 2, or 3 *_ " symbols to show the degree to which the criteria are not satisfied.CRITERIA NAME NAME NOTES OPTION 1 OPTION 2 Name suggests product benefits. Name is memorable, distinctive, positive. Name aligns with company and/or brand image. Name can be legally protected. Name is simple. Highlight the chosen name in the chart.5. Brand Personality: Briefly describe the set of human characteristics associated with the company/brand (e.g. rebel vs conformist; young vs mature; elite vs mass market; innovative vs functional; etc.). 6. Brand Elements: Briefly describe the standard brand element and why they help attract the target audience(s). DESCRIPTION RATIONALE Brand images / designs Brand colours Font styles Logo Tagline Brand Voice