1. Product / brand or service for Baby Boomers
2. Please indicate the specific criteria used to select the product / brand. Include in your answer the relationship between the target market, trend, value and the product / brand
3. Identify the media end chain (s) (MEC) on which the positioning you propose for the product / brand will be based. (20 points).

Attribute Location Safety Feature

Functional Consequence

Psychosocial Consequence

Value

4.Indicate, using the table, the marketing strategies you would use to execute the proposed positioning

Stimulus type Stimulus (Brief description of TWO stimuli for each type and they have to be different) Learning theory used to design EACH stimulus. Objective of each stimulus Clearly identify if the goal is to influence Ao, Act, SN, BI. Performance metric to measure EACH stimulus.

(ONE metric for each stimulus).

Affective

Cognitive

Observable behavior

5.Select ONE of the stimuli from the previous question and clearly indicate the route of persuasion that you propose is used to execute the part of the strategy that concerns that stimulus. Justify your answer by indicating the specific criteria used to reach that conclusion.

6.Please indicate ONE specific example of a stimulus or strategy that the company could use to show the consumer the value the product offers. Justify your answer by indicating the specific criteria used to reach that conclusion.

7.Indicate a minimum of TWO stimuli that you would use to achieve consumer contact with the product / brand. Justify your answer by indicating the specific criteria used to make that recommendation.