Product Cost Markup Percentage Apex Lighting Inc. produces and sells lighting fixtures. An entry light has a total cost of $72 per unit, of which $39 is product cost and $33 is selling and administrative expenses. In addition, the total cost of $72 is made up of $42 variable cost and $30 fixed cost. The desired profit is $9 per unit. Determine the markup percentage on product cost. Round the answer to nearest whole number