Product Cost Markup Percentage Crescent Lighting Inc. produces and sells lighting fixtures. An entry light has a total cost of $76 per unit, of which $38 is product cost and $38 is selling and administrative expenses. In addition, the total cost of $76 is made up of $44 variable cost and $32 fixed cost. The desired profit is $6 per unit. Determine the markup percentage on product cost. Round the answer to nearest whole number. 123 X %- Feedback Check My Work Divide the desired profit plus the selling and administrative expense by the total product cost. Learning Objective 2.