Product Cost Markup Percentage

Crescent Lighting Inc. produces and sells lighting fixtures. An entry light has a total cost of $66 per unit, of which $38 is product cost and $28 is selling and administrative expenses. In addition, the total cost of $66 is made up of $35 variable cost and $31 fixed cost. The desired profit is $7 per unit.

Determine the markup percentage on product cost. Round the answer to nearest whole number. ________ %