Product Cost Markup Percentage Crescent Lighting Inc. produces and sells lighting fixtures. An entry light has a total cost of $64 per unit, of which $30 is product cost and $34 is selling and administrative expenses. In addition, the total cost of $64 is made up of $37 variable cost and $27 fixed cost. The desired profit is $3 per unit. Determine the markup percentage on product cost. Round the answer to nearest whole number