Question
Product Decisions Under Bottlenecked Operations Mill Metals Inc. has three grades of metal product, Type 5, Type 10, and Type 20. Financial data for the
Product Decisions Under Bottlenecked Operations
Mill Metals Inc. has three grades of metal product, Type 5, Type 10, and Type 20. Financial data for the three grades are as follows:
Type 5 | Type 10 | Type 20 | ||||
Revenues | $43,000 | $49,000 | $56,500 | |||
Variable cost | $34,000 | $28,000 | $26,500 | |||
Fixed cost | 8,000 | 8,000 | 8,000 | |||
Total cost | $42,000 | $36,000 | $34,500 | |||
Income from operations | $ 1,000 | $13,000 | $22,000 | |||
Number of units | 5,000 | 5,000 | 5,000 | |||
Income from operations per unit | $0.20 | $2.60 | $4.40 |
Mill's operations require all three grades to be melted in a furnace before being formed. The furnace runs 24 hours a day, 7 days a week, and is a production bottleneck. The furnace hours required per unit of each product are as follows:
Type 5: | 6 hours |
Type 10: | 6 hours |
Type 20: | 12 hours |
The Marketing Department is considering a new marketing and sales campaign.
Which product should be emphasized in the marketing and sales campaign in order to maximize profitability?
Type 5Type 10Type 20Type 10
Determining the unit contribution margin per furnace hour will assist in making your decision. Round the unit contribution margin to two decimal places.
Type 5 | Type 10 | Type 20 | ||||
Unit contribution margin per furnace hour | $fill............... | $ fill............ | $fill ............. |
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