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PRODUCT: ESSENTIAL OILS BRAND: EARTH'S ESSENTIAL DEALING WITH TOPICAL AND MASSAGE THERAPY Describe the product(s), service(s) and/or customer experience that you are providing. This explains

PRODUCT: ESSENTIAL OILS

BRAND: EARTH'S ESSENTIAL

DEALING WITH TOPICAL AND MASSAGE THERAPY

Describe the product(s), service(s) and/or "customer experience" that you are providing. This explains details of what you provide, and the benefits (value) obtained by customers when they do business with you.

Be sure to describe exactly what you will do that will make your company and product/service/experience "stand out" from the crowd (i.e. what are your key differentiators, your Unique Selling Propositions (USPs) and how will the provide clear value (benefits) to your customers). This should show how will you gain business and/or take business away from existing or new competitors. Also describe your sources of revenue and where in your business process you generate revenue.

Be clear on why people will pay you money for your products/services and features, and how you will obtain revenues, and why customers will choose to buy from your business, instead of your com

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