Product (French Fries for Mcdonalds)

Background or Current Situation (French Fries for Mcdonalds) that is a discussion of how the current product or service is currently being marketed, e.g. defines the "as is". Answer the following Questions with subheadings:

What is the current marketing strategy with respect to the 4P'sproduct, pricing, distribution and promotion. Discuss the four P's using the four subheadings.

Which of the elements are working and which are not currently working?

Who is the competition? (subheading)

Describe the current financial and marketing performance of the product or service, e.g. sales volume or units, market size and share, profitability, awareness of the product, brand preference compared to the competition and in the industry as a whole. (subheading)

Answer the question of whether the performance of the industry as a whole is improving or declining and what you think is causing the opportunity or decline. Again, you need to research and include the industry size in revenue/units; current and five- year forecast, performance improving or declining, competitors' performance, along with supporting charts/trend analyses, etc. (subheading)