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Product: Gillete Fusion 5 Razor a . Target: $ 1 5 b . Wal - Mart: $ 1 3 c . Amazon: $ 1 1

Product:
Gillete Fusion5 Razor
a. Target: $15
b. Wal-Mart: $13
c. Amazon: $11
Average Sales Price =$13
Assume variable costs (also commonly called variable expenses) to be 43%
of the sales price. What is the variable cost per unit for your good?
What is the contribution margin per unit? What is the contribution margin
ratio?
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