product - Heat boots

What needs do my products or services fulfill? Am I a first mover? If yes, what are the Pros Cons If I'm not a first mover, what are the Pros Cons How else can my current and potential customers have their needs met? What companies currently fulfill these exact need(s)? Which respected companies fulfill a similar need(s)? What do customers like about their current options? Are there gaps in the solutions that other companies offer? Are customers open to the concept of switching? How loyal are customers to their current options? If switching is a challenge, are their "improved" benefits that your company can or does offer help overcome customer inertia?