Product Information:

Retail Price for Machine:$300

Retail Price for Pods: $12 for 4 pods (each pod makes one 8 oz. beverage)

Description: All your favorites, fresh-made at the push of a button. Makes sodas, seltzers, iced teas, craft sodas, flavored waters, sports drinks, cocktail mixers, and more. New KOLD pod makes sparkling and still 8 oz.drinks, most with 100 calories or less. Beverages are chilled to an ideal temperature, about 39 degrees Fahrenheit, and perfectly carbonated with no CO2canister. The machine works with pods that will contain syrup for a specific soda, say, Coca-Cola, Sprite, or Fanta (so you can't mix your own flavors), as well as a chamber with carbonated beads. Unlike the well-known SodaStream machines, the fizz comes from the pods, rather than a carbonator in the appliance. Note: Keurig coffee machine sales are declining and so are soda sales in the U.S.

by describing 2 external opportunities and 2 external threats that Keurigmay face related to the above product.