product- is a robot lawn mower

In this unit, you will identify the major strengths, weaknesses, opportunities, and threats of the product. This is referred to as the SWOT analysis. You will also be determining the Objectives and Issues associated with your product.

How to Complete Unit:

Review (Week 6) Review all the items listed in the material folder. These items will help you become familiar with each part of the Marketing Plan we will tackle in this unit. Conduct a SWOT Analysis (Weeks 6 & 7) 1. Open the Marketing Plan you submitted in Unit 2. 2. Use the descriptions listed on the template to complete the SWOT Analysis and Objectives and Issues parts of your plan. 3. Save your plan and upload it to the SWOT Analysis Peer Review Discussion. Preform a Peer Review (Week 8) Peer review two other students SWOT Analysis and Objectives and Issues. 1.Use the Peer Review document that is listed in the discussion. 2. Make sure you provide constructive feedback they can use to improve their SWOT Analysis.

Revise Your Plan (Week 9) 1. Update your SWOT Analysis using the feedback you received during the Peer Review. 2. Submit your Marketing Plan in the assignment box in Blackboard.