(Product is Colgate Toothpaste Country: Brazil)

Using the country and product that you have been analyzing in your Market Entry Project, identify a channel strategy for your new market entry.Identify the factors that will influence the channel structures; customer, product, middleman, and environmental characteristics.Identify the best distribution strategy for your market entry between using an established distribution channel or developing your own distribution channel.Identify the marketing channel from Figure 12 - 2 that you would implement in your channel strategy.Explain why this is the best distribution option for your country and product.