Product life cycle
Product Life cycle and new product Development | The Product Life Cycle (PLC) is based upon the biological life cycle. For example, a seed is planted (introduction);it begins to sprout; it shoots out leaves and puts down roots as it becomes an adult(maturity);aer a long period as an adult the plant begins to shrink ' and die out(dec1ine). Question: 1. Discuss the scenario with anyone your classmate and write the same in a paragraph. 2. Evaluate the di'erent stages ofPLC fbr the different product 0 iphoae. 3. Suggest the marketing strategies for the various products. (Marking scheme : 5 marks for the discussion, 5marks for the evaluation and suggestion of changes in the marketing mix 5 marks) iPhone is Apple's smartphone line, consisting since 2015 of two products, a 4.7 "and an iPhone Plus 5.5" model. Apple '5 smartphones have an average lifecycle of 2 years, and typically update their latest devices once a year (based on release dates for iphones). The most expensive model is the $769 iPhone 7 Plus and the cheapest is $399 fo iPhone SE, released in March 2016. With the release of each new generation, the quarterly sales volume of iPhones grew steadily. Apple sold 793 million iPhones in the rst quarter of 2017, producing revenue of $54.4 billion. Each new device has become increasingly popular and this phenomenon, coupled with a suitably high product price, has made the iPhone the most important product in Apple's product portfolio. The success of iPhone lies mainly in its stylish design, intuitive interface and innovative technology. Users of the iPhone have become accustomed to Apple '5 unique ecosystem, but also to the design that guarantees social acceptance and makes the iPhone, given its success, still a luxury product. iPad is a range of Apple's tablet-touchscreen devices that provide both phone and computer mctions. The iPad range is composed of three models: iPad (rebranded as iPad Air in 2013), iPad Mini (smaller version of iPad) and iPad Pro (larger version of iPad, professionals designer). Apple tablets have a varied lifeeycle from half . year (of the imperfect iPad 3) up to three years (iPad 2). Each year new models come out about once. Sales of iPads rose steadily from the third quarter of 2010 (3.27 million units) to the rst quarter of 2014 (26.4 million units), after which the sales started to decline and reached 13.1 million units in the rst quarter of 2017. Prices on iPad range from $1129 (iPad Pro) to $399 (iPad mini 4). MacBook is a series 0 notebooks that are part of the Macintosh computer range. IPads are known to be easy to use, useful and versatile in all aspects of life and work. The line is composed of three models: MacBook Retina (classic model), MacBook Air (light and mobile), and MacBook Pro (professionally designed). The average life span of Apple laptop computers is 3.5 years, with new versions launched about once every 1.5 years (calculated using device release dates). The Mac family's quarterly revenues are virtually constant and remain at 4-5.5 million units, generating income of roughly $57 billion per year. MacBooks are Apple's most costly laptop devices, and their price range ranges from $999 (MacBook Air 13) "to $2399 (MacBook ProlS"). MacBooks are market-placed as stylish, handy and mobile computers and as powerful, durable and easy to use Instructions: Guidelines: 1. This is an individual assignment which every student has to submit. 2. Try to answer the question based on critical thinking given from the case study in the class. 3. Submission deadline before Test2 exam. 4. Write your section, student id, class time, date and name, in the space allotted above. 5 Attach \\mnr .qncwr-rc in A4 MR wnrri Fnrmnt alarm with this
