Product: Loona - The most Intelligent Petbot

https://www.kickstarter.com/projects/keyitechnology/meet-loona-the-petbot-you-will-fall-in-love?ref=discovery_category

Please note there are 31 days remaining for this product so be sure to capture all the information you will need to complete the project before the product closes.

KEYi Technology has hired you to make a Marketing Plan for the January 2023 product release of their Loona Petbot. Use the information provided on the above Kickstarter website to complete the assignment. Q4: Using the answers from Q1 and Q2 and Ansoff's Matrix select a strategic growth strategy for the Loona Petbot. Explain briefly why you selected the strategic alternative and how it would apply.

Ansoff's Strategic Opportunity Mix (Growth Strategies)

	Current Product	New Product
Current Market	Market Penetration	Product Development
New Market	Market Development	Diversification