product manager working at Acme Technologies, Limited. project is to evaluate Acme then develop a strategic product marketing plan for the Frambob product (a fictional product similar to 'Widget' or a 'Gizmo')

1. Emphasize why and how reach conclusions and clarity of thought.

2. Analyze the available data. have to make assumptions to define the market, customers, positioning and so on. One assumption could make is that conducted marketing research and found the following situation to exist, then explain the situation.

3. The object of the case is to help discover how different marketing elements fit together to develop practical solutions in the real world

4. Try to incorporate the techniques and strategies learned during this course. Be creative and use imagination.