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Product market: Strategy, tactics and execution Marketing strategy was clearly developed and articulated and logically related to the firms overall strategy? Marketing strategy was well-executed;

Product market: Strategy, tactics and execution

Marketing strategy was clearly developed and articulated and logically related to the firms overall strategy?

Marketing strategy was well-executed; Clear segment strategy developed and implemented? Team understood value of product differentiation? Team used product line management to implement segment strategy?

Team understood and used marketing data in developing tactics and monitoring performance?

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