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Product Mix Decision, Single Constraint Sealing Company manufactures three types of DVD storage units. Each of the three types requires the use of a special
Product Mix Decision, Single Constraint
Sealing Company manufactures three types of DVD storage units. Each of the three types requires the use of a special machine that has a total operating capacity of hours per year. Information on the three types of storage units is as follows:
Line Item Description Basic Standard Deluxe
Selling price $ $ $
Variable cost $ $ $
Machine hours required
Sealing's marketing director has assessed demand for the three types of storage units and believes that the firm can sell as many units as it can produce.
Required:
How many of each type of unit should be produced and sold to maximize the company's contribution margin? If an amount box does not require an entry, leave it blank or enter If required, round your answers to the nearest whole value.
Line Item Description Answer
Basic fill in the blank
units
Standard fill in the blank
units
Deluxe fill in the blank
units
What is the total contribution margin for your selection?
fill in the blank of $
Now suppose that Sealing Company believes that it can sell no more than of the deluxe model but up to each of the basic and standard models at the selling prices estimated. What product mix would you recommend? If required, round your answers to the nearest whole value.
Line Item Description Answer
Basic fill in the blank
units
Standard fill in the blank
units
Deluxe fill in the blank
units
What would be the total contribution margin?
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