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Product mix special order pricing Carolina Chemicals ( CC ) produces KleenBright, a solvent that is used in many industrial applications. Several customers have suggested

Product mix special order pricing
Carolina Chemicals (CC) produces KleenBright, a solvent that is used in many industrial applications.
Several customers have suggested that KleenBright be processed to produce a more aggressive
solvent. CC has considered this suggestion and developed two new products: KleenMax and KleenUltra.
CC would produce KleenMax by processing KleenBright further and KleenUltra would be produced
processing KleenMax further. The marketing manager and plant controller have prepared the following
price, demand, and cost estimates. Plant capacity at CC is determined by the capacity of the
blending machines, which is 10,000 hours.
Sales Information
KleenBright KleenMax KleenUltra
Price per kiloliter (KL) $1,000 $1,500 $2,000
Maximum demand (KL)1,000700400
Cost Per Kiloliter
Manufacturing costs
Direct material $500 $300 $400
Kleenbright 07201,145
Direct labor 1003010
Manufacturing overhead
Variable 201510
Fixed 1008060
Total manufacturing cost $720 $1,145 $1,625
Selling cost
Variable $100 $150 $200
Fixed 506070
Total selling cost $150 $210 $270
Total product cost $870 $1,355 $1,895
Total blending machine hours per KL 5810
(a) What production level of the three products will result in the highest contribution margin?
KleenBright Answer 1
1000
KleenMax Answer 2
625
KleenUltra Answer 3
0
Round down to the nearest KL.
(b) A customer is willing to sign a contract to purchase as many kiloliters of KleenUltra that CC can
provide in the upcoming period. If accepting this offer will have no effect on the sales of any product
beyond this period, what is the minimum price per unit that CC should be willing to accept for
this special order? (All blending machine hours would be available to produce KleenUltra.)
Round to two decimals places.
$Answer 4

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