Question
Product : Pc Gaming Note i choice Pc Gaming product Because the time of ban and remote study, everyone had to buy devices *************************************** you
Product : Pc Gaming
"Note" i choice Pc Gaming product Because the time of ban and remote study, everyone had to buy devices
***************************************
you have to choose the most complex purchase you ever made. It can be anything, e.g., your choice of a phone, car, an engagement ring, a designer bag, a furniture, as long as you were the primary decision maker in the process. It can be an item purchased by your parents as long as you made the decision of which item to purchase.
You have to use the model of consumer decision making as the outline of your answer
You should answer the following questions:
What caused product recognition,
Where and how you became aware of alternatives to solve the problem,
What influenced your search process, etc. Even though you may not have used the model to make the purchase, I want you to tell me how the model could describe your decision.
You will be graded on how well you demonstrate an understanding of the model and its linkages. Your own highly involving purchase situation is to be used as the example of the rational decision process suggested by the model
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