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Product planners need to think about products and services on three levels. The most basic level is the ________, which addresses the question, What is
Product planners need to think about products and services on three levels. The most basic level is the ________, which addresses the question, What is the buyer really buying
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Managing Supply Chain And Operations An Integrative Approach
Authors: S. Thomas Foster, Scott E. Sampson, Cynthia Wallin, Scott W. Webb
2nd Edition
978-0134739830, 0134739833
