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Product positioning is the third step in the STP model. What is the first step? Group of answer choices Perceptual mapping Taking over Market segmentation
Product positioning is the third step in the STP model. What is the first step? Group of answer choices Perceptual mapping Taking over Market segmentation Tailoring
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
