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PRODUCT POSITIONING PROCESS TO A NEW ELECTRIC VEHICLE please explain this looking at the following points below 1.Identify the competitors in the market place 2.Identify
PRODUCT POSITIONING PROCESS TO A NEW ELECTRIC VEHICLE please explain this looking at the following points below
1.Identify the competitors in the market place 2.Identify important product features and benefits 3.Determining the perceptions of customer firms with regard to the benefits of the marketers products 4.Detwrmining customers perceptions of the product benefits contained in competing products 5.Determining customers most preferred combination of service features 6.Selecting a positioning or repositioning strategy
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