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Product positioning refers to O an older now outdated concept assigning products value by association with social class. O the place a product offering occupies
Product positioning refers to O an older now outdated concept assigning products value by association with social class. O the place a product offering occupies in consumers' minds on important attributes. O the competitive advantage of one product over another, based upon its preferred placement in retail stores. O the decision made by marketers regarding which two firms they consider to be their most dangerous competitors and on which criteria they can compete most effectively.
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