Product positioning statement for burger patty made from "lab grown meat" by Just Eat Inc. One key issue is how to position the product. If they try to appeal to consumers who like plant-based alternatives, they may need to tone down that it is "real meat". If they try to appeal to omnivores, i.e., consumers that like meat, they may risk antagonizing consumers liking plant-based alternatives (and vice versa). How would you position the product to resolve this conundrum?

(a) Write a positioning statement for the product. [1 point]

(b) Explain in detail how you would resolve the issue of attracting one segment at the cost of antagonizing the other segment. Note: Think about targeting and positioning in particular. [2 points]