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Product Price: Consider an imaginary company with the following sales data: Product Name: Product Features: #Units Sold: ABCDEFGH - $20 Very low 900 units
Product Price: Consider an imaginary company with the following sales data: Product Name: Product Features: #Units Sold: ABCDEFGH - $20 Very low 900 units $90 Very high 200 units $40 Low 550 units $55 High 450 units $80 Very high 800 units $25 Very low 200 units $45 Low 450 units $60 $40 High Low 550 units 800 units a) Apply a Porter's Generic Strategies Analysis on the data set above. (Hint: Product Features data perfectly corresponds with Product Price data) b) Discuss the strategic rationale for each product group in the same category.
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