Product Pricing: Single Product

Sue Bee Honey is one of the largest processors of its product for the retail market. Assume that one of its plants has annual fixed costs totaling $$9,600,000,$ of which $$3,600,000$ is for

administrative and selling efforts. Sales are anticipated to be $800,000$ cases a year. Variable costs for processing are $$24$ per case, and variable selling expenses are $25$ percent of selling

price. There are no variable administrative expenses.

If the company desires a pretax profit of $$6,000,000,$ what is the selling price per case?

Round answer to two decimal places.

$$

price per case