Product Pricing: Two Products

Quality Data manufactures two products, CDs and DVDs, both on the same assembly lines and packaged 10 disks per pack. The predicted sales are 400,000 packs of CDs and 500,000 packs of DVDs. The predicted costs for the year 2009 are as follows:

Variable CostsFixed CostsMaterials$200,000$600,000Other150,000700,000

Each product uses 50 percent of the materials costs. Based on manufacturing time, 40 percent of the other costs are assigned to the CDs, and 60 percent of the other costs are assigned to the DVDs. The management of Quality Data desires an annual profit of $50,000.

(a) What price should Quality Data charge for each disk pack if management believes the DVDs sell for 20 percent more than the CDs?Rounds answers to the nearest cent.

CDs $Answer

DVDs $Answer

(b) What is the total profit per product using the selling prices determined in part (a)?Usenegative signs with answers, if appropriate.

CDs $Answer

DVDs $Answer