product pricing using the cost plus approach concept

Product Pricing using the Cost-Plus Approach Concepts; Differential Analysis for Accepting Additional Business Crystal Displays Inc. recently began production of a new product, flat panel displays, which required the investment of $2,340,000 in assets. The costs of producing and selling 11,700 units of flat panel displays are estimated as follows: Variable costs per unit: Fixed costs: Direct materials Factory overhead $468,000 Direct labor Selling and administrative expenses Factory overhead Selling and administrative expenses $117 25 234,000 53 46 Total $241 Crystal Displays Inc. is currently considering establishing a selling price for flat panel displays. The president of Crystal Displays has decided to use the cost plus approach to product pricing and has indicated that the displays must earn a 20% rate of return on invested assets. % 2. Assuming that the product cost concept is used determine the following: a. The cost amount per unit. b. The markup percentage. c. the selling price of flat panel displays. a. Cost amount per unit b. Markup percentage c. Selling price per unit 3. Appendix Assuming that the total cost concept is used, determine the following: a. The cost amount per unit. b. The markup percentage. c. The selling price of flat panel displays. a. Cost amount per unit b. Markup percentage c. Selling price per unit 4. Appendix Assuming that the variable cost concept is used, determine the following: a. The cost amount per unit. b. The markup percentage. c. The selling price of flat panel displays. a. Variable cost amount per unit % b. Markup percentage % c. Selling price per unit 6. Assume that as of August 1, 6,500 units of flat panel displays have been produced and sold during the current year. Analysis of the domestic market indicates that 5,200 additional units are expected to be sold during the remainder of the year at the normal product price determined under the product cost concept. On August 3, Crystal Displays Inc. received an offer from Maple Leaf Visual Inc. for 2,000 units of flat panel displays at $292.50 each. Maple Leaf Visual Inc. will market the units in Canada under its own brand name, and no variable selling and administrative expenses associated with the sale will be incurred by Crystal Displays Inc. The additional business is not expected to affect the domestic sales of flat panel displays, and the additional units could be produced using existing factory, selling, and administrative capacity. a. Prepare a differential analysis of the proposed sale to Maple Leaf Visual Inc. If an amount is zero, enter zero "o". For those boxes in which you must enter subtracted or negative numbers use a minus sign. Differential Analysis Reject Order (Alt. 1) or Accept Order (Alt. 2) August 3 Reject Accept Differential Order Order Effects (Alternative 1) (Alternative 2) (Alternative 2) Revenues Costs: Variable manufacturing costs E Profit (loss)