Product Profitability Analysis

Galaxy Sports Inc. manufactures and sells two styles of All Terrain Vehicles (ATVs), the Conquistador and Hurricane, from a single manufacturing facility. The manufacturing facility operates at 100% of capacity. The following per-unit information is available for the two products:

	Conquistador	Hurricane
Sales price	$4,400		$2,800
Variable cost of goods sold	(2,770)		(1,880)
Manufacturing margin	$1,630		$920
Variable selling expenses	(882)		(472)
Contribution margin	$748		$448
Fixed expenses	(350)		(180)
Operating income	$398		$268

In addition, the following sales unit volume information for the period is as follows:

	Conquistador	Hurricane
Sales unit volume	1,900		1,400

a. Contribution margin by product report. Compute the contribution margin ratio for each product as a whole percent.

	Conquistador	Hurricane
Contribution marginCost of goods soldDirect laborGross profitSalesSales
Fixed cost of goods soldFixed selling expensesManufacturing marginSalesVariable cost of goods soldVariable cost of goods sold
Contribution marginCost of goods soldFixed manufacturing costsGross profitManufacturing marginManufacturing margin
Fixed cost of goods soldFixed selling expensesManufacturing marginSalesVariable selling expensesVariable selling expenses
Contribution marginCost of goods manufacturedFixed manufacturing costsFixed salesManufacturing marginContribution margin
Contribution margin ratioFixed manufacturing costsFixed salesManufacturing marginVariable cost of goods soldContribution margin ratio