Product Profitability Analysis

Galaxy Sports Inc. manufactures and sells two styles of All Terrain Vehicles (ATVs), the Conquistador and Hurricane, from a single manufacturing facility. The manufacturing facility operates at 100% of capacity. The following per-unit information is available for the two products:

	Conquistador		Hurricane
Sales price	$6,000		$3,800
Variable cost of goods sold	(3,780)		(2,550)
Manufacturing margin	$2,220		$1,250
Variable selling expenses	(1,080)		(642)
Contribution margin	$1,140		$608
Fixed expenses	(540)		(240)
Operating income	$600		$368

In addition, the following sales unit volume information for the period is as follows:

	Conquistador		Hurricane
Sales unit volume	2,800		2,000

a. Prepare a contribution margin by product report. Compute the contribution margin ratio for each product as a whole percent.

Galaxy Sports Inc. Contribution Margin by Product

	Conquistador	Hurricane
Contribution marginCost of goods soldDirect laborGross profitSales	$- Select -	$- Select -
Fixed cost of goods soldFixed selling expensesManufacturing marginSalesVariable cost of goods sold	- Select -	- Select -
Contribution marginCost of goods soldFixed manufacturing costsGross profitManufacturing margin	$- Select -	$- Select -
Fixed cost of goods soldFixed selling expensesManufacturing marginSalesVariable selling expenses	- Select -	- Select -
Contribution marginCost of goods manufacturedFixed manufacturing costsFixed salesManufacturing margin	$- Select -	$- Select -
Contribution margin ratioFixed manufacturing costsFixed salesManufacturing marginVariable cost of goods sold	- Select -%	- Select -%

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To recast the contribution margin data by product report, multiply the sales volume by each per unit amount. To calculate the contribution margin ratio, divide the contribution margin by sales.

b. What advice would you give to the management of Galaxy Sports Inc. regarding the profitability of the two products?

The

ConquistadorHurricaneConquistador

line provides the largest total contribution margin and the largest contribution margin ratio. If the sales mix were shifted more toward the

ConquistadorHurricaneConquistador

line, the overall profitability of the company would increase.

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