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Product Profitability Analysis Outdoor Motor Sports Inc. manufactures and sells two styles of All Terrain Vehicles (ATVs), the 4-wheel drive (4WD), and 2-wheel drive (2WD)

Product Profitability Analysis

Outdoor Motor Sports Inc. manufactures and sells two styles of All Terrain Vehicles (ATVs), the 4-wheel drive (4WD), and 2-wheel drive (2WD) from a single manufacturing facility. The manufacturing facility operates at 100% of capacity. The following per unit information is available for the two products:

4WD 2WD
Sales price $6,800 $4,400
Variable cost of goods sold 4,280 2,950
Manufacturing margin $2,520 $1,450
Variable selling expenses 956 702
Contribution margin $1,564 $748
Fixed expenses 740 300
Income from operations $824 $448

In addition, the following sales unit volume information for the period is as follows:

4WD 2WD
Sales unit volume 2,900 2,100

Prepare a contribution margin by product report. Calculate the contribution margin ratio for each product as a whole percent.

Outdoor Motor Sports Inc.
Contribution Margin by Product
4WD 2WD
$ $
$ $
$ $
% %

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