Product Profitability Analysis

PowerTrain Sports Inc. manufactures and sells two styles of All Terrain Vehicles (ATVs), the Mountain Monster and Desert Dragon, from a single manufacturing facility. The manufacturing facility operates at 100% of capacity. The following per-unit information is available for the two products:

	Mountain Monster		Desert Dragon
Sales price	$4,800		$2,800
Variable cost of goods sold	3,020		1,880
Manufacturing margin	$1,780		$920
Variable selling expenses	964		304
Contribution margin	$816		$616
Fixed expenses	380		250
Income from operations	$436		$366

In addition, the following sales unit volume information for the period is as follows:

	Mountain Monster		Desert Dragon
Sales unit volume	2,900		2,100

a. Prepare a contribution margin by product report. Calculate the contribution margin ratio for each product as a whole percent.

PowerTrain Sports Inc.
Contribution Margin by Product
	Mountain Monster	Desert Dragon
Contribution margin	$	$
Sales
Manufacturing margin	$	$
Variable selling expenses
Contribution margin	$	$
Contribution margin ratio	%	%

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b. What advice would you give to the management of PowerTrain Sports Inc. regarding the relative profitability of the two products?

The Desert Dragon line provides the largest total contribution margin and the largest contribution margin ratio. If the sales mix were shifted more toward the Desert Dragon line, the overall profitability of the company would increase.